Stimorol has launched a new product – Air Rush chewing gum which supposedly should ‘blow you away’ with its extra-strong, long-lasting flavor. The advertising campaign is based on the TV commercial called ‘the new guy’ and supported by print, outdoor and radio commercials.
This commercial features a guy who is new in the office and who has ‘something about him’. The colleagues can’t understand what gives him the charm until they taste the Stimorol Air Rush. The chewing gum literally blows them away.
Product/Service: Cadbury – Stimorol (Air Rush)
Title: “New Guy”
Length (running time): 35” (20” Cutdown)
Country of origin: South Africa
Country of broadcast: South Africa
First air date: 22 October ‘09
Production Company: Velocity Films
Production Company City: Johannesburg
Director: Anton Visser
Producer: Prenneven Govender
D.O.P Rob Wilson
Agency City: Cape Town
E.C.D Chris Gotz
Art director: Michael Lees-Rolfe