Steiff Commercial: Don’t Be Afraid of the Dark

Steiff Commercial: Don’t Be Afraid of the Dark

Director Denis Parchow has made this spectacular short commercial for toy brand Steiff.

The one minute film explains why kids need toys, as Teddy fights a boogeyman. Steiff is a famous German brand, that has discovered teddy bears. After the American businessman noticed a cute toy in Leipzig Toy Fair and ordered 3000 pieces in 1903, the bear successfully conquered everyone’s heart.

Watch this video and share your opinion about it.

 

Credits
Client: Steiff
Director: Denis Parchow
Producer: Lydia Lohse
Producer: Nico Kreis
DOP: Stephan Burchardt

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