State Farm and advertising agency Translation have released this funny video spot from its campaign.
The campaign features NBA star Chris Paul from Los Angeles Clippers and his fictional twin brother Cliff. The couple brainstorms how to bring their fans together. Is it basketball? A ship? They end up with a Jordan CP3.VII sneaker.
Chris said about campaign: “I am always amazed at how people have connected to Chris and Cliff. I enter an arena and people call out ‘Where’s your brother?’ Working with State Farm and Jordan on the argyle customization of my new shoe adds another level of creativity to marketing both the shoe and State Farm.”
Watch the video and have a good laugh.