State Farm Video: The Power of an Assist (Chris Paul)

State Farm Video: The Power of an Assist (Chris Paul)

State Farm and advertising agency Translation have released this spot from the funny campaign.

The campaign features NBA star Chris Paul from Los Angeles Clippers. Apparently, he has a twin brother Cliff, who is a gifted assistant. He works for the State Farm and protects families around America from losing their property or golden fish. However, Cliff is a frictional twin.

Chris said about campaign: “I am always amazed at how people have connected to Chris and Cliff. I enter an arena and people call out ‘Where’s your brother?’ Working with State Farm and Jordan on the argyle customization of my new shoe adds another level of creativity to marketing both the shoe and State Farm.”

Watch the video and have a good laugh.

Credits
Agency: Translation
Chief Creative Officer: Chris Cereda
Associate Creative Director, Copywriter: Emily Sander
Associate Creative Director, Art Direction: Danielle Thornton
Copywriter: Jamie Cohen
Executive Producer: Peter Ostella
Group Account Director: Ben Gladstone
Account Director: Susanna Swartley
Account Supervisor: Susan Min
Brand Strategist: John McBride
Head of Content Production: Miriam Franklin
Production Company: MJZ
Director: Craig Gillespie
Executive Producer: Emma Wilcockson
Line Producer: Line Postymr
Director of Photography: Gyula Pados
Stylist: Mike B.
Editorial Company: Bikini
Editor: Avi Oron
Assistant Editor: Gustavo Roman
Post Producer: Brad Wood
Post Executive Producer: Gina Pagano
End Tag Graphics: Alejandro Ussa, US54
Sound Mixing: Heard City
Executive Producer: Gloria Pitagorsky
Producer: Sasha Awn
Sound Mixer: Evan Mangiamele
Sound Mixer: Eric Warzecha
Music, Sound Artist: Felt Music
Producer: Alex Lodge
Visual Effects: Eight VFX
Executive Producer: Baptiste Andrieux
Executive Producer: Shira Boardman
Visual Effects Producers: Yannick Leblanc, Doug Scruton
Flame Artists: Joe Vitale, Christopher Memoli
Voiceover: Will McDonald
Celebrity Talent: Chris Paul
Stock Footage: NBA, T3 Media

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