State Farm Commercial: Never forgotten

State Farm Commercial: Never forgotten

Insurance company State Farm presented a 9/11 tribute that aired during NFL games on Sunday.
Beautifully directed by Mr. Spike Lee.

It shows kids going through New York City to the 9/11 memorial for firefighters, who saved people on the tragic day but in the cost of their own lives. Singing Jay Z’s and Alicia Keys’ “Empire state of mind” they demonstrate respect and gratitude. Slogan writes “Never forgotten. Forever grateful” referring to the saviors.

The campaign received controversial reactions though. To its critics, using children seems a little unpleasant. But there are lots of fans as well. You have to admit that Spike Lee’s directing adds cozy spirit to it.

Watch and listen, tell us if you liked it.


Title “Never Forgotten”
Agency DDB Chicago City Chicago
Advertiser State Farm Insurance Companies
Brand State Farm Insurance
Director Mr. Spike Lee
Director of Photography Ellen Kuras
Executive Producer Susan Kirson
Executive Producer Jeffrey Frankel
Production Company Producer Fern Martin
Post Production Incendio
Colorization Clark Muller
Editing Company Lost Planet
Editor Hank Corwin
Business Sector Insurance
Language English
Product 9/11 Tribute
Tagline Never Forgotten. Forever Grateful.
Type Television
Market United States
Chief Creative Officer Ewan Paterson
Creative Director John Haynes
Creative Director Geoff McCartney
Director of Integrated Production Diane Jackson
Chief Creative Office Barry Burdiak
Agency Executive Producer Scott Kemper
Music Producer Eric David Johnson
Music Production Manager Linda Bres
Broadcast Talent Manager Rubye Hardy
Production Company Pony Show Entertainment

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