Starbucks Campaign: The Big Picture

Starbucks Campaign: The Big Picture

Starbucks is now officially an environment friendly brand. They offered people in New York to exchange their paper cups to a travel mug to save trees and forests. And out of these paper cups they created a big picture of a tree in the street. On April 15th people could come to Starbucks with the traveling mug and get a free coffee. See the case study video below.

Credits:
Agency: BBDO, New York
Production Company: Park Pictures, New York
Director: Lance Acord
Chairman, Chief Creative Officer, North America: David Lubars
Senior Creative Director: Linda Honan
Art Directors: Kim Haxton, Stuart Matz
Director of Integrated Production: Brian DiLorenzo
Content Producer: Nicholas Gaul
Executive Producer, Music: Rani Vaz
Executive Producer: Jackie Kelman Bisbee
DP: Lance Acord
Line Producer: Caroline Kousidonis
Production Designer: Clem Price Thomas
Editor: Steve Gandolfi @ Cut + Run
Online/Conform: Method Studios
Color Grading: Stefan Sonnenfeld @ Company 3
Music: “Let’s Go Surfing” by The Drums

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