St John Ambulance and advertising agency BBH from London have released this affective video ad recently.
The spot raises our awareness about first aid. However, the video first tells the story about a man and how he has overcome cancer treatment. And on the day, when his family and friends celebrated his recovery, a terrible accident happened. It could have been avoided if people only knew first aid rules.
Watch the video and spread the word.
Agency: BBH, London, UK
Creative Directors: Matt Doman, Ian Heartfield
Copywriter: Dan Morris
Art Director: Charlene Chandrasekaran
Agency Producer: Matthew Towell
Director: Benito Montorio
Production Company: Blink Productions