Sprite presents a new amazing commercial from sunny Brazil.
Sprite placed a huge dispenser on one of the biggest beaches in Brazil. In this dispenser people could refresh by taking a shower during the hot day. The video documents how people are standing in the queue to take the refreshing opportunity. And we can have a glimpse of the upcoming summer’s fun.
The advertisement is a unique idea. People are able to literally participate in deciding whether Sprite is really refreshing. By taking a shower they can feel it all over their bodies.
Watch the video and tell us what you think about the idea.
Advertising Agency: Ogilvy, Sao Paulo, Brazil
Chief Creative Officer: Anselmo Ramos
Executive Creative Directors: Claudio Lima, Fred Saldanha
Creative Director: Danilo Janjacomo
Art Director: Fernando Saú
Copywriter: Luiz Vicente Simões
Head of Production: Nana Bittencourt
Account Director: Ana Paula Perdigão
Account Supervisor: Fabiana Amorim
Production Company: HungryMan
Executive Producer: Alex Mehedff
Producer: Renata Dumont
Director: Gualter Pupo
Director of Photography: Fernando Young
Editor : Jair Peres
VFX House: HungryMan
VFX Technician: Rodrigo Oliveira
Post-Production: Hungry Man, Fullframe
Audio: S de Samba
Music Production: Dimi Kireeff, Marcio Chavemarin, Fernando Fesztock