Sprite Commercial: Fixed Idea

Sprite Commercial: Fixed Idea

Sprite and advertising agency JWT have launched this hilarious commercial entitled „Fixed Idea“.

The video sends a very simple message – sex is everywhere! Not very original idea in a hyper sexualized commercial world, right? However, director Luciano Podcaminsky approaches the issue in a new way and makes it really funny. Lots of casual things appear sexual for the teenage boys. But even a girl makes an accident because she could not take her eyes off a handsome guy.

Watch this hilarious ad and tell us if you enjoyed it.


Agency: JWT
Client: Sprite
Director: Luciano Podcaminsky

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