Sprite Commercial: Camouflage

Sprite Commercial: Camouflage

Sprite and teamed up BBH advertising agency from New York and Shanghai have made this fun video commercial entitled “Camouflage”.

The video takes place at the city. Urbanization has taken all the uniqueness of individuality. Therefore, the creatives came up with a fantastic and beautifully made idea: they put camouflaged people in various places, so it is hard to point them out. However, there is a guy, who refuses to adjust and runs through the streets in his underwear. And meets a friendly stranger…

Watch the witty video and have a good laugh.


Advertising Agency: BBH, New York, USA / BBH, Shanghai, China
Chief Creative Officers: John Patroulis, Johnny Tan
Executive Creative Director: Ari Weiss
Copywriters: Jordan Kramer, Jay Qian, Leo Zhang
Art Directors: Andre Massis, Jeffrey Sun
Sr. Producer: Jennifer Moore
Head of Broadcast: Lisa Setten
Account Director: James Stephens
Business Manager: Laurie Litonjua
Production Company: Gorgeous
Director: Peter Thwaites
DP: Joost van Gelder
Line Producer: Anna Hashmi
Production Service Company: Unit+Sofa
Executive Producer: Fady Salame
Line producer: Mirka Taylor
Production Designer: Petr Kunc
Editorial Company: Work Editorial Inc
Executive Producer: Jane Dilworth
Editor: Bill Smedley
Assistant Editor: Healy Snow

Leave a Reply

Your email address will not be published. Required fields are marked *