Sprint and creatives from Carton Donofrio & Partners agency have made this hilarious TV commercial, titled “March Dadness”.
The 30 second video features dad and his son. Son is attaching a mobile phone on the basketball board. And dad is preparing for his big basketball trick seen on NBA. He is willing to catch the heroic moment with the phone. Later it is supposed to be a viral hit. Unfortunately, he does not succeed. “It is really going to be a viral hit”, son mumbles after the board crashes on his father.
Watch the funny video and tell us if you enjoyed it.
Advertising Agency: Carton Donofrio & Partners, Baltimore, MD, USA
Creative Director: Michael Neiderer
Associate Creative Director / Art Director: Jon Leon
Art Director: Jonathan Anthes
Director: Matt Pitroff / Working Stiff
Production Co. Cerebral Lounge
Aired: March 2012