Sports Illustrated Commercial: Muhammad Ali

Sports Illustrated Commercial: Muhammad Ali

Sports Illustrated Commercial: Muhammad Ali

Sports Illustrated Commercial: Muhammad Ali

In 1971 Cassius Clay went 12 rounds in the supreme court with uncle sam’s conscription policy. He won that bout too. There’s more to the story than just the game.

Released: July 2009
Advertiser: Sports Illustrated
Brand name: Sports Illustrated Magazine
Agency: Saatchi & Saatchi Cape Town
Country: South Africa

Credits:

Advertising Agency: Saatchi & Saatchi Cape Town, South Africa
Executive Creative Director: Anton Crone
Creative Group Head / Copywriter: Gavin Whitfield
Art Directors: Gareth Cohen, Michele Mueller
Agency Producer: Justin Fraser
Photographer: Ian Anderson

Campaign “There’s more to the story than just the game”

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