In November 2010 JWT London has launched an interactive online film, Encourage Omar, in support of the Special Olympics Great Britain, the largest provider of year-round sports training and competition for the learning disabled.
Called ‘Encouragement’, the film shows how positive support helps people with learning disabilities transform their lives through sport.
The video was filmed at Wembley Arena and shows Omar Haddad, a Special Olympics athlete from Widnes, preparing for and performing a gymnastics routine. Online users can operate an interactive volume slider to control the level of encouragement Omar receives from the crowd. The louder they cheer, the quicker Haddad will perform his gymnastics routine. If they fail to give him a boost, he’ll walk out of the arena.
Video and credits after the jump, but for the full experience you should really check the interactive version at www.encourageomar.co.uk.
Released: November 2010
Advertiser: Special Olympics Great Britain
Agency: JWT London
Country: United Kingdom
Chief Executive Officer: Karen Wallin
Executive Creative Director: Russell Ramsey
Art Director: Phillip Meyler, Darren Keff
Copywriter: Phillip Meyler, Darren Keff
TV Producer: Jack Bayley
Planner: Shekhar Deshpande
Account Director: Brooke Curtis
Media Agency: Mindshare
Media Planner: Natasha Rungassamy
Director: Johnny Green
Production Company: Gorgeous
Editor: Ben Jordan
Sound: Sam Ashwell
Creative Technologist: Nik Finan, Ben Garraud