Southern Comfort and advertising agency Wieden + Kennedy New York have made this awesome ad entitled „Beach“.
The spot takes place at the beach. The cool guy in his fifties or so is walking. Odetta’s song “Hit or Miss” is playing in the background. And there is something special about this guy: his confidence is overwhelming. Seriously, there is not much action going on, but it leaves you smiling and happy after the ad finishes.
Check out the ad and try to guess his secret.
Ad Agency: Wieden + Kennedy New York
Executive Creative Director: Ian Reichenthal, Scott Vitrone
Creative Director: Scott Vitrone, Ian Reichenthal
Head of Content Production: Lora Schulson
Copywriter: Nick Kaplan
Art Director: Jeff Dryer
Producer: Alison Hill
Head of Brand Strategy: Stuart Smith
Digital Strategist: Marshall Ball
Brand Strategist: Ben Alter
Production Company: Biscuit Filmworks
Director: Tim Godsall