Southern Comfort Commercial: Beach

Southern Comfort Commercial: Beach

Southern Comfort and advertising agency Wieden + Kennedy New York have made this awesome ad entitled „Beach“.

The spot takes place at the beach. The cool guy in his fifties or so is walking. Odetta’s song “Hit or Miss” is playing in the background. And there is something special about this guy: his confidence is overwhelming. Seriously, there is not much action going on, but it leaves you smiling and happy after the ad finishes.

Check out the ad and try to guess his secret.


Ad Agency: Wieden + Kennedy New York
Executive Creative Director: Ian Reichenthal, Scott Vitrone
Creative Director: Scott Vitrone, Ian Reichenthal
Head of Content Production: Lora Schulson
Copywriter: Nick Kaplan
Art Director: Jeff Dryer
Producer: Alison Hill
Head of Brand Strategy: Stuart Smith
Digital Strategist: Marshall Ball
Brand Strategist: Ben Alter
Production Company: Biscuit Filmworks
Director: Tim Godsall

There are 6 comments for this article
  1. debra jewell at 9:58 AM

    this is about the most disgusting commercial i have seen in awhile!!

  2. jmflynny at 4:57 AM


    Love, love, love the swagger.

    A marketeer myself, I know how difficult it is to come up with something original and memorable, and this fits both bills.


  3. amazing adam at 7:46 PM

    Awesome commercial…just got back to the states so just saw this for the first time today. I’m 35 and pretty fit but I have to say this guy is awesome. I hate to say it but this may be the only guy on the planet that could kill Chuck Norris.

  4. stickypuma at 3:29 AM

    Forget all the Miss Priss’ of the world. Some of us guys love ever damn girl on this planet & this guy’s obviously one of them …………… like ME!!! The whiskey does all the talking & the rest is just……..US. Deal with it, because for every distant, unkind, ignorant remark that some girls have, trust me, there are three great, inviting compliments that come our way. THE ONLY TIME WE EVER GO HOME ALONE IS WHEN WE ABSOLUTELY WANT TO.

    I gotta be me.

    Touché, prisses!!!!!

  5. Summer at 10:26 PM

    This guy’s looks and what he stands for is disgusting and I get sick to my stomach and have to turn the channel. NOT a good way to sell your product at all..very low class!!

  6. EMD at 7:27 PM

    Perfect!!! Makes a product sell without the female as bait. And yes I am female but damn I would like to meet this guy to converse. Obviously he is very autonomous and self assured.

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