Sorel and advertising agency Butler, Shine, Stern & Partners have made this inspiring campaign entitled „Get Your Boots Dirty“.
The brand that belongs to Columbia Sportswear, has launched this video that feature a Leila Janah, founder and CEO of Samasource, a non-profit organization. In this commercial we get to see her story wrapped into a short film about success.
“SORELs don’t just look great, they work,” Gabrielle Tigan, art director from BSSP, said. “So we didn’t want to use models, instead we selected real women who embody the spirit of the brand. Women of character who have substance and style”.
Watch the ad and tell us what do you think about it.
Agency: Butler, Shine, Stern & Partners