Sony Xperia Commercial: Made of Imagination

Sony Xperia Commercial: Made of Imagination

Again Wes Anderson. This time with Sony Xperia they present a smartphone – made of imagination.

To create their new TV ad they turned to the most imaginative people – kids. They asked 75 children what is inside of Xperia smartphone that makes it so special. One kid, 8-year-old Jake Ryan from Long Island, gave an unusually vivid answer about little robots that work inside of a phone. Using it as a scenario, director made a stop motion animation. It is really beautiful and lovely.

The video is part of a “Made of Imagination” campaign which also presents TV, print and digital ads.

Watch this exclusive video.


Agency: McCann Worldgroup
Chairman/CCO: Linus Karlsson
Client: Sony Xperia
Vice Chairman/ECD: Andreas Dahlqvist
EVP, Executive Creative Director: Tom Murphy
EVP, Executive Creative Director: Sean Bryan
SVP, Executive Producer: Greg Lotus
VP, Creative Director: Jason Schmall
VP, Creative Director: Mat Bisher
CW: Ryan Montanti
AD: Richard Kluver
Production: Moxie Pictures
Director: Wes Anderson
EP: Dan Levinson
Producer: Jeremy Dawson
Producer: Molly Cooper
Production: LAIKA/house
President/EP: Lourri Hammack
Animation Director: Mark Gustafson
Producer: Rebecca Bowen
Production Design/Art Direction: Nelson Lowry
Associate Art Director: Julian Laverdiere
Editor: Andy Weisblum
Music Supervisor: Randall Poster
Sound Design: Craig Henighan
Sound Engineer: Joe O’Connell Blast Audio
Head of Production: Roger Zorovich
Exec. Producer: Lizzie Schwartz

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