Sony Video: Sony 4K Ultra

Sony Video: Sony 4K Ultra

Sony 4K TV and advertising agency 180 from Los Angeles have released this amazing video commercial lately.

The spot features a filmmaker, who dreams about the technology, which would enable to depict the smallest details on film. The creatives have pulled off this beautiful and surreal spot, which is filled with fantastic scenes.

Director Garth Davis said: “The sea connects to our inner world and can be deeply emotional and surreal. I also love how the imagination can be so random, and the connection in the scenes are somewhat there but not understood. … I looked back for inspiration at Salvador Dali, J.M.W. Turner, Fellini and Andrew Wyeth, all of which reminded me to be bold, mad, elegant and precise.”

Watch the video and tell us if you liked it as much as we did.

 

Credits
Agency: 180, Los Angeles
Executive Creative Director: William Gelner
Creative Directors: Dave Horton, Matthew Woodhams-Roberts
Copywriter: Zac Ryder
Art Director: Adam Groves
Head of Production: Natasha Wellesley
Producer: Emma Starzacher
Account Director: Nancy Bernacchi
Account Manager: Mike Slatkin
Account Coordinator: Sarah Lynch
Planner: Mitch Polatin
Production Co.: Reset
Director: Garth Davis
DP: Claudio Miranda
Managing Director: David Morrison
Executive Producer: Jeff McDougall
Head of Production: Jen Beitler
Producer: Karen Sproul
Production Designer: Kim Jarrett
Costume Designer: Barbara Darragh
Casting Company: Catch Casting
Casting Director: Linda McFetridge

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