Sony and advertising agency Havas Worldwide Sydney have released a wide hilarious campaign called “DSLR Clueless”.
The video features people, who have a very expensive DSLR gear, but have no clue how to use it! The flasher, macro freak, vidiot, status updaters, sideline hero and other guys are desperately trying to fulfill their lives with nice photos. However, they look hilarious.
30% of Australians have the professional cameras, but do not know how to really use them. They are taking images on an auto-mode, instead of learning the basics.
Watch the videos and have a good laugh.
Agency: Havas Worldwide Sydney
Executive creative director: Steve Coll
Digital creative director: Jay Morgan
Creatives: Chris Johnson and Paris Giannakis
Senior account director: Alice Harrington
Senior account manager: Siobhain Hayes
Agency producer: Ros Payne
Director: Scott Otto Anderson via Photoplay
Producer: Florence Tourbier