Sony VAIO Commercial: The Rocket Project

Sony VAIO Commercial: The Rocket Project

Nowadays, to promote a new computer it’s not enough to say all the numbers about its hardware and expect that potential buyers will be interested. Sony came up with an idea how to really deliver a message that their new VAIO laptops are fast and capable of anything. They took eight bright high school students and gave them new VAIO laptops to do a science project. Not just some project. They will build, test and launch a real rocket. Well, if you can make a rocket using Sony computers, it must be really good.

Credits:
Agency: 180 Los Angeles
Executive Creative Dir: William Gelner
Creative Director: Amir Farhang
Art Directors: Ryan Pocket Fluet, Jungshih Wang
Copywriter: Ben Barney
Designer: Kevin Will Chen
Head of Production/Managing Partner: Peter Cline
Senior Producer: David Emery
Digital Producer: Christopher Neff
Planner: Brit Browning
Account Director: Kelli Stam
Account Manager: Lauren Keeton
Web Site Development: Hello Design
Creative Directors: David Lai, Hiro Niwa
Associate Creative Director: Sung Hean
Design Director: Eunice Oh
Executive Producer: George Lee
Senior Project Lead: Barry Chiang
Technical Lead: Justin Blackwell
Production Co.: @radical.media
Director of Photography: Zoran Popovic
Executive Producer: Frank Scherma
Executive Producer: Justin Wilkes
Head of Production: Bob Stein
Producer: Andrew Fried
Story Producer: Amy Korngiebel
Casting Director: Aine Carey
Shoot Location: Los Angeles/Black Rock , NV
Date: 1/17 to 4/12/10
Editorial Co.: Outpost Digital
Editors: Ting Poo, Julie Ellison
Executive Producer: Liz Frisell-Mason
Assistant Editor: Chris Messina
Stock
Senior VP Corporate Marketing: Stuart Redsun
Director of Brand Messaging: Alberto Escobedo
Sr. Manager, Brand Messaging: Ken Byers

Leave a Reply

Your email address will not be published. Required fields are marked *