Sony VAIO Commercial: Feel Something

Sony VAIO Commercial: Feel Something

Sony launched a new TV commercial for VAIO notebooks. The commercial starts with a line “what if technology could make you feel…” and then shows a series of situations where people are experiencing world through the five senses – touch, hearing, sight, smell and taste. The goal is to create an impression that the new VAIO notebook can enhance any of these five senses or, in Sony’s words, that the new VAIO notebooks are “More human”.

Credits:
Advertising Agency: Ignited, EL Segundo, California, USA
Executive Creative Director: Mike Wolfsohn
Group Creative Director: Tom Gilmartin
Art Director: Vince Soliven
Copywriter: Lori Ellison
Design Director: Oogie Lee
Director: Bia Flecha
Producer: Diego Espana

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