Sony Prints: Tree of Books

Sony Prints: Tree of Books

Sony Reader and advertising agency Dentsu-Smart from Moscow have released this amazing print campaign.

The creatives promote electronic books, therefore they have pulled off an environmental campaign. Did you know that an educated person reads one tree of books per year? So now you know and might switch to e-books.

See the prints below and share your opinion about them.

Oak

Pine

Willow

 

Credits
Agency: Dentsu-Smart, Moscow, Russia
Creative Director: Mikhail Kovalev
Art Directors / Illustrators: Minailova Anastasiya, Kirill Dikov
Copywriters: Katerina Kovaleva, Arakel Zatikyan
Producer: Firdinat Khakimyanov

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