Sony has created a viral re-positioning campaign for the PlayStation 3 in France. The campaign includes 3 teaser movies and a revelatory film. The teaser movies show people who suddenly realize that they have a twin who is acting really wild and crazy.
You can see the movies below.
Advertising Agency: TBWA, Paris, France
Creative Directors: Eric Holden, Remi Noel
Art Director: Mohamed Bareche
Copywriter: Daniel Perez
Director: Waverly NY
Production Co: Les telecreators