Sony Pictures 2012 The Movie Outdoor ad: Flooding The Subway

Sony Pictures 2012 The Movie Outdoor ad: Flooding The Subway

2012 is an upcoming movie about how our planet is destroyed by numerous disasters like earthquakes, floods, fires, etc. Along with classic movie advertising like posters, web page and trailers, they created an original outdoor ad in Rio de Janeiro which clearly gives an idea about what’s the movie going to be about. The walls and the floor of subway tunnel are painted to create an impression that the water is flooding the tunnel.


Advertising Agency: Espaço/Z, Rio de Janeiro, Brazil
Creative Director: Antônio Guerra, Zé Maria de Oliveira.
Art Director: Filippe Vidal, Murilo Silvio, Julio Costa, Antônio Guerra
Copywriter: Felippe Mendonça

There are 2 comments for this article
  1. Jameela at 7:36 PM

    I look forward to seeing the movie 2012? this weekend. The CGI looked great. Maybe the story and acting won’t be up to par for everyone but the 6 bucks I’ll be paying for the matinee…. well… I think it will be well worth the price for the big special effects alone.

  2. Hary at 11:02 PM

    OMG this is awesome. I love it. More such advertisements . Until you want to see this movie

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