2012 is an upcoming movie about how our planet is destroyed by numerous disasters like earthquakes, floods, fires, etc. Along with classic movie advertising like posters, web page and trailers, they created an original outdoor ad in Rio de Janeiro which clearly gives an idea about what’s the movie going to be about. The walls and the floor of subway tunnel are painted to create an impression that the water is flooding the tunnel.
Advertising Agency: Espaço/Z, Rio de Janeiro, Brazil
Creative Director: Antônio Guerra, Zé Maria de Oliveira.
Art Director: Filippe Vidal, Murilo Silvio, Julio Costa, Antônio Guerra
Copywriter: Felippe Mendonça