Sony has released new commercial for their Make.Believe campaign. This ad features a boy who takes a journey through Sony worlds that represent fields Sony is competing in. First the boy falls into Sony electronics lab then he appears in a 2012 movie, then in a computer game. Finally, he ends up on a stage in a Hey Monday band concert. With this commercial Sony is trying to show us that everything we can imagine can become true with help from Sony.
Advertising Agency: 180LA, USA
Executive Creative Director: William Gelner
Creative directors: Gavin Milner, Grant Holland
Executive Producer/Managing Partner: Peter Cline
Senior Producer: Tony Stearns
Account Director: Katrin Tenhaaf
Account Executive: Jacob Gentry