Sony Commercial: This New Technology

Sony Commercial: This New Technology

Sony has teamed up with a music band Midnight Juggernauts and released this amazing video entitled “This New Technology”.

The video promotes Sony Headphones. The story takes us three years ago – in 2009 Midnight Juggernauts made their record. But once released it sounded much different than its demo version. Therefore they collaborated with a sound engineer Byron Scullin and explored sounds and technology that would enable to hear records close to their original version.

Watch the amazing music making process video and tell us if you liked it.


Client: Sony
Music: Midnight Juggernauts

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