Sony Commercial: Four Times the Detail

Sony Commercial: Four Times the Detail

Sony and advertising agency McCann from London have released this exciting video spot recently.

The commercial promotes a brand new Sony television – 4K Ultra HD. It is said to capture the details like nothing else. Therefore the creatives have set the most stunning thing – a volcano eruption! But instead of spitting ash and fumes, the colorful flowers have flooded the village in Costa Rica. See the second video to find out more about the creative process.

Watch the spot and tell us if you liked it.


Agency: McCann, London
Client: Sony Bravia
Director: Jaron Albertin
Production Company: Smuggler

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