It seems that agencies are getting crazy about flashmobs. Well, this one from Sky HD with Gisele Bundchen starring in has definitely taken Flash mod genre one step further.
Gisele Bündchen is sitting on a couch in the airport lobby and flipping the channels of her remote control. Flip! A football game and a marching band break in. Flip! It’s a weather newscast! Flip again – a war movie breaks in. Flip! It’s Crouching Tiger. Flip! It’s a zombie invasion.
This SKY HDTV’s flashmob for their campaign “TV is now real” has a cast of over 1,000 people at a cost of over $4 million (excluding Gisele’s fee).
Released: May 2009
Advertiser: Sky HD
Agency: Giovanni Draft FCB
Campaign: “TV is now real”
Director: Nando Olival
Production: O2 Filmes