Simon Baker on “Turn On Tomorrow” campaign from Samsung

Simon Baker on “Turn On Tomorrow” campaign from Samsung

Samsung has just launched a huge campaign in Australia focused on promoting the diversity of product lines offered by the brand and how they integrate together and are a part of our everyday lives.

The campaign, which is called “Turn On Tomorrow”, is kicking off with a 60-second TV spot featuring brand ambassador and Hollywood actor Simon Baker. The TV campaign will be supported by print, outdoor online and in-store activities. It will also have a special partnership with the television drama “The Mentalist”.

Created: September, 2010
Client: Samsung
Country: Australia
Advertising Agency: Leo Burnett Sydney
Creative team: Andy Dilallo & Cameron Harris
Production Company: Roboti Pictures
Director: Tim Denton
Media Agency: Starcom

There is 1 comment for this article
  1. benway at 8:33 PM

    “Turn on Tomorrow” would have have quite a different meaning in the 60’s in some crowds :)I laughed when I saw this on a advertisement.

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