Samsung has just launched a huge campaign in Australia focused on promoting the diversity of product lines offered by the brand and how they integrate together and are a part of our everyday lives.
The campaign, which is called “Turn On Tomorrow”, is kicking off with a 60-second TV spot featuring brand ambassador and Hollywood actor Simon Baker. The TV campaign will be supported by print, outdoor online and in-store activities. It will also have a special partnership with the television drama “The Mentalist”.
Created: September, 2010
Advertising Agency: Leo Burnett Sydney
Creative team: Andy Dilallo & Cameron Harris
Production Company: Roboti Pictures
Director: Tim Denton
Media Agency: Starcom