SickKids Online Commercial: Pain Squad

SickKids Online Commercial: Pain Squad

The Hospital for Sick Children (SickKids) in Toronto and creative agency Cundari made this video commercial documenting the wonderful idea.

The doctors needed a tool that would help their young cancer patients. It is really hard for these kids to stay disciplined and fight the illness. For instance, they need to make daily reports about their pain. What a struggle for a child, right? So adults had to think of something more appealing. And they did. The Pain Squad is an interactive app turning these kids into the detectives who investigate their own body and health. The reports are brought to the doctors then and they do the rest of the job.

Watch this inspiring video about brave young people doing their best to fight the illness.


Advertising Agency: Cundari, Toronto, Canada
Chief Creative Officer: Brent Choi
Associate Creative Director / Copywriter: Cory Eisentraut
Associate Creative Director / Art Director: Mike Sipley
Project Manager: Mike Orr
Chief Technology Officer: Wayne Gomes
Developers: Ali Asim, Patrick Lee, Jin Kim
Designer: Stuart Thom
Producers: Carol-Anne Granatstein, Cherie O’Connor
Videographers: Kawal Singh. Rob Dutchin

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