Shell Helix Commercial: Crystal Car

Shell Helix Commercial: Crystal Car

Shell has created a new commercial for the Shell Helix engine oil. To show how the oil helps the engine work they actually built a crystal car with a working transparent engine. This way we can see what is happening inside the engine with the oil. I’m not sure if this commercial will make us want to change the oil in our cars but we have to appreciate effort Shell made with this campaign.

Behind the scenes video

Agency: JWT New York
Production: Rattling Stick
Post-Production: Asylum

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