Selfridges has released their “No Noise” campaign, which is not only the print manifesto.
The retailer has announced the silent campaign and released debranded products. Heinz, Dre, Levi’s and Marmite have subscribed to the cause.
Selfridges has stated on their behalf: As we become increasingly bombarded with information and stimulation, the world is becoming a noisier place. In an initiative that goes beyond retail, we invite you to celebrate the power of quiet, see the beauty in function and find calm among the crowds.
See the images below and tell us what do you think about the campaign.