Scania and CP+B mark the Driver Competition and launch a commercial for those who are not afraid of the height.
The Peruvian driver Henry Tank Piedra drives in the most dangerous road in the world. It is the Andes mountain road. The video documents his journey and driving on the edge. When giving an interview he explains his philosophy of life and how he approaches his job.
Scania encourages to visit their page and share your driving experiences.
Watch the video and tell us what you think about Henry.
Advertising Agency: CP+B, USA
Executive Creative Director: Gustav Martner
Associate Creative Director: Mattias Berg
Copywriter: Jim Connolly
Design Director: Christian Knutsson
Client Service Director: Kristian Jörgensen
Account Manager / Content Supervisor: Alexandra Moberg
Film producer Cecilia Svärd
Still photographer: Mattias Berg
Post production: Jörgen Bengtsson, Daniel Svärd
DOP: Paul Blomgren
Sound: Joacim Starander
Editor: Erika Gonzales
Color grading: Anders Hjelmström / Pixelpost