Save The Children ad series: Thing Of The Past

Save The Children ad series: Thing Of The Past

The Australian division of Save the children organization hosted an exhibition called “Thing of the past” to raise the awareness of child abuse, slavery and other serious problems.

The advertising campaign included outdoor and print adverts which you can see below.





The advertisements are using images of children that are working, drinking dirty water, being abused or used as soldiers. These images are quite unpleasant for most but that is the point of all this campaign – to illustrate how bad the situation is and encourage people to help the children.


Advertising Agency: M&C Saatchi, Melbourne, Australia
Creative Director: Steve Crawford
Art Director: Murray Bransgrove
Copywriters: Sandra Galiazzo, Doogie Chapman
Photography: Paul Torcello
Retouching: Ed Croll, Julia Cornelius
Account Service: Chantelle Warren, Bree Woodhouse

There is 1 comment for this article
  1. Kennedy mathias at 7:18 PM

    Whoever created these ads totally lost respect of the people and totally understood nothing about people other than objectifying people in situations in the name of art. The pictures are very offensive, there is nothing funny about them. You can’t represent people as if they are human Statues caged in a glass frame and call that a thing of the past, how is it a thing of the past when they are people caged in glass boxes?! How are u helping the situation or any agenda behind the so called ” art work” by being 100% out of touch?! Very offended by such lack of creativity.

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