The Australian division of Save the children organization hosted an exhibition called “Thing of the past” to raise the awareness of child abuse, slavery and other serious problems.
The advertising campaign included outdoor and print adverts which you can see below.
The advertisements are using images of children that are working, drinking dirty water, being abused or used as soldiers. These images are quite unpleasant for most but that is the point of all this campaign – to illustrate how bad the situation is and encourage people to help the children.
Advertising Agency: M&C Saatchi, Melbourne, Australia
Creative Director: Steve Crawford
Art Director: Murray Bransgrove
Copywriters: Sandra Galiazzo, Doogie Chapman
Photography: Paul Torcello
Retouching: Ed Croll, Julia Cornelius
Account Service: Chantelle Warren, Bree Woodhouse