Samsung Video: Relaxicus

Samsung Video: Relaxicus

Samsung and advertising agency Cheil from Canada have released a new hilarious campaign “What’s Your Tabitat”.

The spot promotes the brand new product from the brand – Galaxy Tab 3. The video features a man at his home, relaxing, having fun with the tablet. The camera follows him as if he was a wild creature. The voice behind the camera comments all of this in a manner of a nature documentary. When suddenly he has a slip of the tongue out of the amazement. And we realize that the guy was followed by a documentary crew for real!

Watch the spot and have a good laugh.


Agency: Cheil, Canada
Executive Creative Director: Jason Partridge
Senior Art Director: Helene Larochelle
Copywriter: Brook Johnston
Account Director: Lindsay Wagter
Producers: Jordan Foster & Kyle Griblin
Production Company: six01
Directors: Jordan Foster & Kyle Griblin
1st Assistant Director: Sarah Blais
Production Manager: Damon Foster
Editorial & Post-production: six01

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