Samsung and advertising agency 72andSunny have released this funny video ad recently.
The spot promotes the latest commodity – Samsung Galaxy S4. The spot praises the new smartphone, which is, of course, smarter than any other phone. The creatives have thrown a pool party, where the recent graduates use S4, while their parents cannot believe the features this phone has. However, there is a controversy here: smellable photos are not part of this gadget. Really funny and convincing video, though.
Watch the spot and have a good laugh.
Director: Michael Downing