Samsung Video: LeBron’s Day

Samsung Video: LeBron’s Day

Samsung Galaxy Note II and advertising agency 72andSunny have released this exciting video ad.

The commercial features Miami Heat’s player LeBron James. The video was launched during the match between Miami Heat and Boston Celtics, which opened the new NBA season. The spot documents LeBron’s day before the important match.

Watch the video and share your impressions about it.


Agency: 72andSunny
Client: Samsung
ECD: John Boiler
ECD: Jason Norcross
ECD: Frank Hahn
Writer: Patrick Maravilla
Design: Brandt Lewis
Writer: Jack Jensen
Director of Film Production: Sam Baerwald
Senior Film Producer: Nicole Haase
Prod. Co.: Anonymous Content
Director: Mark Romanek
Senior Executive Producer: Eric Stern
EP: SueEllen Clair
Producer: Aris McGary
DOP: Jody Lee Lipes
Editorial: Arcade Edit
Editors: Paul Martinez
Editors: Christjian Jordan
Editors: Andrew Leggett
Managing Partner: Damian Stevens
EP: Nicole Visram
Producer: Amburr Farls
VFX: The Mission

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