Samsung Video: Jay-Z New Album for Free

Samsung Video: Jay-Z New Album for Free

Samsung and Jay-Z have collaborated with 72andSunny to release this video, which presents a very exciting campaign.

As many music fans know it, Jay-Z’s new album „Magna Carta Holy Grail“ is about to be released. The musician wants to put it out there on the internet for free, just 72-hours before July 4th – the official release date. The album will be available for Samsung SIII, S4 and Galaxy Note users, who will have to download a new app for that matter. Samsung will pay $5 per download for Jay-Z, which will grant him a very solid income and album sales. Platinum album status is expected here.

Watch the spot and tell us what do you think about this new idea in music business.


Agency: 72andSunny
CEO/Partner: John Boiler
Client: Samsung
ECD/Partner: Jason Norcross
Client: Jay-Z
Managing Director (Entertainment): James Townsend
Creative Director: Peter Novosel
Creative Director: Jay Kamath
Senior Designer: Allison Hayes
Chief Production Officer: Tom Dunlap
Head of Film Production: Sam Baerwald
Group Film Prod. Director: Nicole Haase
Film Producer: Esther Perls
Senior Brand Manager: Andy Silva
Production: Anonymous Content
Director: Mark Romanek
Sr. Executive Producer: Eric Stern
Producer: Aris McGarry
Director of Photography: Jody Lee Lipes
Editorial: Arcade Edit
Managing Partner: Damian Stevens
Editor: Geoff Hounsell
Assistant Editor: Andrew Leggitt
Post: The Mill
Producer: Carl Walters
Colorist: Fergus McCall
Finish: Kyle Cody
Audio Mix: Heard City
Mixer (Lime): Phil Loeb
Mixer: Evan Mangiamele
Assistant Mixer: Jeremy Siegal
EP: Gloria Pitagorsky

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