Samsung Video: Jay-Z New Album for Free

Samsung Video: Jay-Z New Album for Free

Samsung and Jay-Z have collaborated with 72andSunny to release this video, which presents a very exciting campaign.

As many music fans know it, Jay-Z’s new album „Magna Carta Holy Grail“ is about to be released. The musician wants to put it out there on the internet for free, just 72-hours before July 4th – the official release date. The album will be available for Samsung SIII, S4 and Galaxy Note users, who will have to download a new app for that matter. Samsung will pay $5 per download for Jay-Z, which will grant him a very solid income and album sales. Platinum album status is expected here.

Watch the spot and tell us what do you think about this new idea in music business.

 

Credits
Agency: 72andSunny
CEO/Partner: John Boiler
Client: Samsung
ECD/Partner: Jason Norcross
Client: Jay-Z
Managing Director (Entertainment): James Townsend
Creative Director: Peter Novosel
Creative Director: Jay Kamath
Senior Designer: Allison Hayes
Chief Production Officer: Tom Dunlap
Head of Film Production: Sam Baerwald
Group Film Prod. Director: Nicole Haase
Film Producer: Esther Perls
Senior Brand Manager: Andy Silva
Production: Anonymous Content
Director: Mark Romanek
Sr. Executive Producer: Eric Stern
Producer: Aris McGarry
Director of Photography: Jody Lee Lipes
Editorial: Arcade Edit
Managing Partner: Damian Stevens
Editor: Geoff Hounsell
Assistant Editor: Andrew Leggitt
Post: The Mill
Producer: Carl Walters
Colorist: Fergus McCall
Finish: Kyle Cody
Audio Mix: Heard City
Mixer (Lime): Phil Loeb
Mixer: Evan Mangiamele
Assistant Mixer: Jeremy Siegal
EP: Gloria Pitagorsky

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