Samsung and advertising agency Cheil from Canada have released a new hilarious campaign “What’s Your Tabitat”.
The spot promotes the brand new product from the brand – Galaxy Tab 3. The video features a bunch of friends, chilling at the pool, making some food and catching up. The camera follows them as if they were some wild animals. The voice behind the camera comments all of this in a manner of a nature documentary. When suddenly one guy gets annoyed by it. And then we realize that the group was followed by a documentary crew for real!
Watch the spot and have a good laugh.
Agency: Cheil, Canada
Executive Creative Director: Jason Partridge
Senior Art Director: Helene Larochelle
Copywriter: Brook Johnston
Account Director: Lindsay Wagter
Producers: Jordan Foster & Kyle Griblin
Production Company: six01
Directors: Jordan Foster & Kyle Griblin
1st Assistant Director: Sarah Blais
Production Manager: Damon Foster
Editorial & Post-production: six01