Samsung Galaxy Commercial: A Thing Called Love

Samsung Galaxy Commercial: A Thing Called Love

Samsung and Los Angeles’ creative agency 72andSunny have launched this funny advertisement promoting the Galaxy Note.

The video is anti-Apple campaign. It features a long queue waiting for the shop opening so that they would be the first to get a new Apple product. Suddenly one guy appears and he uses Samsung. “I could never get a Samsung. I’m a creative,” one says. And then The Darkness vocalist starts singing their hit “A Thing Called Love” simply in the street. The event gathers all the cocky queue participants. A fun musical ad.

Bryan Rowles, the creative director at Samsung agency 72andSunny, explained the queue: “There’s just a cultural truth around Apple fans”.

Watch the video and tell us which brand would you choose.


Client: Samsung
Spot: “Thing Called Love”
Agency: 72andSunny, Los Angeles
ECD/CEO: Jon Boiler
Creative Director: Bryan Rowles
Creative Director: Tim Wolfe
Agency Producer: Danielle Tarris
Production Company: Rabbit Content
Director: Bobby Farrelly
DP: Matt Leonetti
Executive Producer: Douglas Howell
Executive Producer: Joby Barnhart
Producer: Gary Romano
Editorial: Cut + Run
Editor: Steve Gandolfi
Editor: Frank Effron
Assistant Editor: Sean Stender
Editorial Head of Production: Christie Price
Editorial Executive Producer: Michelle Burke
Postproduction: Company 3
Colorist: Stefan Sonnenfeld
Post EP: Rhubie Jovanov
VFX: The Mission
VFX Creative Director: Rob Trent
VFX Executive Producer: Michael Pardee
CG Supervisor: Piotr Karwas
Onset VFX Supervisor/Compositor: Brad Scott
Lead Compositor: Joey Brattesani
Compositor: Katrina Salicrup
Compositor: Christopher Moore
Graphic Designer: Aaron Benoit
Animator: Samir Lyons
Roto: Chris Cortese
VFX Producer: Diana Cheng
VFX Producer: Ryan Meredith
Audio Post: Mix Studio
Mixer: John Bolen
Assistant: Ryan Sturup
EP: Lauren Cascio
Music: South Music
Composer: Chris James
Arranger: Jon Darling
Sound Design: Barking Owl
Sound Designer: Michael Anastasi
EP: Kelly Bayett

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