Samsung and advertising agency Leo Burnett from Israel have made this cool video entitled “So Smart, So Samsung”
The video takes place at the guy’s apartment. Before he goes out, he shoots a basketball into the basket, but, unfortunately, misses. It lands on a couch, near a smart phone. After he leaves, the phone vibrates and moves the ball. Suddenly, the home, filled with Samsung technology, starts playing with the ball. Until it drops into the basket.
Watch the funny and amazing video, have a good laugh.
Advertising Agency: Leo Burnett, Israel
Chief Creative Officer: Rony Schneider
Creatives: Maya Sharan, Asaf Tamir, Yaara Ashkenazi
Account Director: Comi Karmon
Account Executives: Tehi-lee Peters, Tal Shmueli, Dana Sade Lavan
Strategic Planning Director: Itay Boneh
Production Manager: Iris Yisraeli