Samsung and advertising agency Cheil Worldwide from South Korea have released this brilliant video spot recently!
The commercial promotes a memory card, which enables users to keep their pictures safe. The creatives pulled off an incredible story about this card transforming into a cute robot. The little thing jumps around the room, gets through the aquarium on a fish, even travels through an X-Ray space and manages to stay intact. The ad has gone viral and rightfully so!
Watch the video and tell us if you liked it as much as we did.
Agency: Cheil Worldwide, South Korea
Creatives: YK Oh CD, Sonja Swanson, GR Lee
Account team: Campaign Team 3
Production company: Museum Film
Director: JM Lee
Producer: IT Choi
SFX: Dr. Hook