Samsung Commercial: Baby Swaddle Master

Samsung Commercial: Baby Swaddle Master

Samsung Galaxy S4 and advertising agency 72andSunny have released this funny video ad recently.

The spot promotes its latest smartphone and its exciting features, particularly the screen, that reacts to waving. The commercial features a dad, who is having trouble with swaddling his newborn son. However, with the help of his phone, he is able not only consult the wife, but also easily navigate internet and look for the videos on YouTube. The creatives also demonstrate, how the video pauses when you are not watching.

Watch the spot and share your opinion about this new phone.


Agency: 72andSunny
CEO/Partner: John Boiler
Client: Samsung Galaxy S4
Executive Creative Director: Jason Norcross
Creative Director/Writer: Matt Heath
Creative Director/Designer: Jason Ambrose
Senior Designer: Allison Hayes
Lead Writer: Jason Pollock
Designer: Robert Teague
Director of Film Production: Sam Baerwald
Senior Film Producer: Angelo Mazzamuto
Film Producer: Esther Perls
Group Brand Director: James Townsend
Brand Manager: Andy Silva
Brand Coordinator: Nadia Economides
Production Company: Epoch Films
Director: Michael Downing
Executive Producer: Melissa Culligan
Executive Producer: John Duffin
Line Producer: Francie Miller
Editorial Company: Arcade Editorial
Editor: Andrew Leggett
Managing Partner: Damian Stevens
Executive Producer: Nicole Visram
Producer: Kirsten Thon-Webb
Assistant Editor: Trevor Schulte
Assistant Editor: Luc Giddens
Assistant Editor: Luke McIntosh
VFX/Animation Company: Chemical Effects
Senior Executive Producer: Sandy Beladino
Producer: Liz Lydecker
Senior Flame Artist: Shauna Prescott
Flame Assistant: Jorge Tanaka
Head of 3D: Mat Stevens
Telecine Company: The Mill – LA
Music Company: South Music
Head Of Production: Dan Pritkin
Creative Director: Jon Darling
Composer/Arranger: Robin Holden
Sound Design Company: Barking Owl
Sound Designer: Michael Anastasi
Executive Producer/Creative Director: Kelly Bayett
Mix House: Play Studios
Executive Producer: Lauren Cascio
Assistant: Hermann Thumann

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