British supermarket chain Sainsbury’s and advertising agency AMV BBDO have made this beautiful video ad.
The commercial promotes 2012 London Paralympic Games, that is being held from 29th August until 9th September. The ad features British Paralympic athletes and David Beckham. Sainsbury’s is also supporting certain athletes. Besides, some stores were visited during the Paralympic torch relay as part of the deal.
Watch the video and enjoy it.
Agency: AMV BBDO, London
Creative director: Paul Brazier
Copywriter: Gary Walker
Art director: Huw Williams
Agency producer: Yvonne Chalkley