Safestore – the self-storage company – and creatives from WCRS London agency have launched a brand new funny advertisement titled „I will return“. Its director is award-winning Dougal Wilson.
The video ad features a little boy who is standing on the street in the dark rainy evening and talking to a camera. He is saying goodbye to, as we later realize, his teddy bear. The sad music is playing in the background and the boy is saying a poetical speech about how safe the teddy bear is going to be. „And we will be together again! You hear me?“. Like a knight the boy is determined to return.
The campaign is said to also launch a 60 second version later.
Watch the ad and tell us if you liked it.
Clients Dave Cox, Tracey Makepeace
Agency WCRS London
Creatives Billy Faithfull, Ross Neil
Creative director Tim Robertson
Agency producer Eileen Stevens
Account handling Alanna McGill, Rick Hirst
Planning James Stevens
Director Dougal Wilson
Producer Ben Link
Production company Blink
Editing company Final Cut
Editor Amanda James
Post-production The Moving Picture Company
Audio & record company Factory
Media planning Pete Edwards, Engine
Media buying The 7 Stars