Saab TV Commercial: Change Perspective

The latest TV commercial from Saab, part of the Changing perspective campaign that launch the new Saab 9-3X. The spot, entitled “Change Perspectives”, shows the process of the new Saab 9-3X through the designer’s eyes from prototype to road-ready. Soundtrack is called Time Is Now by the the Swedish singer Asha Ali.

Released: August 2009
Advertiser: SAAB Automobile
Brand name: SAAB 9-3X
Agency: Lowe Brindfors Stockholm
Country: Sweden


Agency: Lowe Brindfors, Stockholm
Copywriters: Martin Bartholf, Henrik Haeger
Art directors: Rickard Villard, Patrik Westerdahl, Carl-August Savgard, Michael Fox, Richard Grönlund
Planning director: Bjarte Eide
Production company: Acne film & Acne Digital, Stockholm
Director of photography: Jo Eken Torp
Photographer: Adrian Bur

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