Robinsons Commercial: Zero Gravity

Robinsons Commercial: Zero Gravity

Robinsons and advertising agency Iris Worldwide have released this video, which is beyond cool.

We bet this is going to be the best thing you see this week. The fruit squash brand has challenged VFX team Framestore, who has won an Oscar for Gravity, to make a drink in zero gravity environment. The crew has gotten on a plane, which then has plummeted from 11 km to 7 km height, allowing to experience no gravity. See what happened next.

Watch the video and share your impressions with us. Isn’t it awesome?


Agency: Iris Worldwide
Client: Robinsons
Production Company: Framestore
Director: Mike McGee
Producer: David Hays
Creative: Andy Taylor
Creative: Chris Baylis
Creative: Bill Adcock
Creative: Jonathan McKemey
Creative: Stuart Sinclair-Nightingale
Music: Ben Pope
Sound Mix: Steve Lane @ GCRS
Post Production: Framestore

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