Rio Creative Magazine Video: Little Thing

Rio Creative Magazine Video: Little Thing

Rio Creative Magazine and director Gabriel Mattar have released this witty video commercial.

The spot promotes the best advertising from Rio and invites see its commercials. Therefore, the video depicts a little scene from a creative process. See it from the copywriter’s point of view, as a creative director runs through the ideas and decides whether they will survive or not.

Watch the video and have a good laugh.

 

Credits
Art Directors: Daniel Herz, Leandro Bechara, Marcelo Andrade, Oswaldo Sá
Copywriter: Pedro Drable
Director: Gabriel Mattar / Kombat Films
Sound Design: Dudu Lopes / Silence

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