Rio Creative Magazine and director Gabriel Mattar have released this witty video commercial.
The spot promotes the best advertising from Rio and invites see its commercials. Therefore, the video depicts a little scene from a creative process. See it from the copywriter’s point of view, as a creative director runs through the ideas and decides whether they will survive or not.
Watch the video and have a good laugh.
Art Directors: Daniel Herz, Leandro Bechara, Marcelo Andrade, Oswaldo Sá
Copywriter: Pedro Drable
Director: Gabriel Mattar / Kombat Films
Sound Design: Dudu Lopes / Silence