Right Price Tiles and advertising agency Try/Apt from Oslo have released this hilarious video ad recently.
The spot features a family, that would like to have new tiles, but cannot afford them. Therefore, the father resolves to become an experiment rat for the military. The creatives have pulled off a dark humor idea, which scares the hell out of a guy! Stay tuned for more ads from the campaign.
Watch the spot and have a good laugh.
Agency: TRY/APT, Oslo, Norway
Art Director: Egil Pay
Copywriter: Lars Joachim Grimstad
Photographer: Nicolay Poulsson
Director: Kristoffer Carlin
Production Company: Pravda
Producer: Erik Schøien
VFX and 3D graphics: Gimpville