Unilever’s deodorant brand Rexona has launched a new TV commercial for New Zealand market. The ad was created by Naked Communications Sydney in collaboration with independent production company Generator United and Curious Films and featuring pre-game rituals of confidence of All Blacks Dan Carter, Mils Muliaina, Andrew Hoar, Jerome Kaino and Ma’a Nonu.
Rexona is the official deodorant of the All Blacks.
Released: February 2010
Brand name: Rexona Man
Agency: Naked Communications Sydney
Head of Ideas: Paul Swann
Creative Director: Sesh Moodley
Expressions Director: Adrian Mottershead
Marketing Director: Sharon Parker
Marketing Manager: Anshika Grover
Executive Producer: Darren Bailey
Director: Lance Kelleher
Producer: Andy Mauger