Rexona Commercial for New Zealand market: Ritual of Confidence

Rexona Commercial for New Zealand market: Ritual of Confidence

Unilever’s deodorant brand Rexona has launched a new TV commercial for New Zealand market. The ad was created by Naked Communications Sydney in collaboration with independent production company Generator United and Curious Films and featuring pre-game rituals of confidence of All Blacks Dan Carter, Mils Muliaina, Andrew Hoar, Jerome Kaino and Ma’a Nonu.

Rexona is the official deodorant of the All Blacks.

Released: February 2010
Client: Unilever
Brand name: Rexona Man
Agency: Naked Communications Sydney
Country: Australia

Full Credits:

Naked Communications
Head of Ideas: Paul Swann
Creative Director: Sesh Moodley
Expressions Director: Adrian Mottershead

Marketing Director: Sharon Parker
Marketing Manager: Anshika Grover

Generator United
Executive Producer: Darren Bailey

Curious Films
Director: Lance Kelleher
Producer: Andy Mauger

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>