Rexona Commercial for New Zealand market: Ritual of Confidence

Rexona Commercial for New Zealand market: Ritual of Confidence

Unilever’s deodorant brand Rexona has launched a new TV commercial for New Zealand market. The ad was created by Naked Communications Sydney in collaboration with independent production company Generator United and Curious Films and featuring pre-game rituals of confidence of All Blacks Dan Carter, Mils Muliaina, Andrew Hoar, Jerome Kaino and Ma’a Nonu.

Rexona is the official deodorant of the All Blacks.

Released: February 2010
Client: Unilever
Brand name: Rexona Man
Agency: Naked Communications Sydney
Country: Australia

Full Credits:

Naked Communications
Head of Ideas: Paul Swann
Creative Director: Sesh Moodley
Expressions Director: Adrian Mottershead

Unilever
Marketing Director: Sharon Parker
Marketing Manager: Anshika Grover

Generator United
Executive Producer: Darren Bailey

Curious Films
Director: Lance Kelleher
Producer: Andy Mauger

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Category: Video Ads

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