The advertising campaign announces: It’s not a room. It’s a residence! According to the creative ad even if you’re from somewhere cold, you’ll get a warm welcome at Residence Inn.
It shows how comfortable and fun it’s rooms are for such guests as penguins. A family from cold Antarctica checks inn and tries the conveniences of a room, diving in the tub and eating ice cream from a fridge.
Dive with them into latest commercial and take a journey through a Residence Inn suite, guided by the coolest penguins family around!
Advertising Agency: mcgarrybowen, NYC, USA
Creative Directors: Rachel Howald, Ahmer Kalam
Art Director: Jessica Giles
Copywriter: Austin Hamilton
Producer: Kristen Ettinger
Director: Gerard De Thame
Head of Production: Roseanne Horn
Music Producer: Kate Urcioli
Global Managing Director: Russ Messner
Account Managing Director: John Campenella
Group Managing Director: Chris Greene
Account Director: Christine Leupold
Account Executive: Sam Straw
Business Manager: Denise Klapp